Branding, packaging and a website for Pumperlgsund — new healthy food brand introduced
to German market. Created from scratch to launch their first product: Good Eggwhites, bottles
filled with pure high quality egg protein. Saves time and money on separation of 16 eggs,
extremely handy if you're into high protein diet, and want to limit fat / cholesterol consumption
eating up to 10 or more whole eggs.
to German market. Created from scratch to launch their first product: Good Eggwhites, bottles
filled with pure high quality egg protein. Saves time and money on separation of 16 eggs,
extremely handy if you're into high protein diet, and want to limit fat / cholesterol consumption
eating up to 10 or more whole eggs.
Awards: Red Dot 2016, Awwwards SOTD, CSS Awards SOTD, CSS WInner SOTD, Webby Honoree, Lovie Awards Silver, German Design Award
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Realtime glass distortion animation
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Realtime liquid / egg yolk animation
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Detailed recipes pages with ingredients, preparation steps,
cooking equipment overview, gifs & yummy pictures
cooking equipment overview, gifs & yummy pictures
Art direction: Sergey Skip
Web design: Sergey Skip
Landing page development, special effects guru: Pavel Zyr
Development: Martin Balfanz, Biliana Valeva
Development: Martin Balfanz, Biliana Valeva
Logo: Sergey Skip
Packaging: Sergey Skip, Christoph Gromer, Gerhard Seizer
Egg illustration: Anna Devyatina
Photography: Vivi D'Angelo (food), Julia Schneider (package, chicken)
Copy: Kristina Wuerz, Henning Müller-Dannhausen
Copy: Kristina Wuerz, Henning Müller-Dannhausen
Bottle renders: Phillip Gorbachev
Chicken retouch voodoo master: Maxim Goudin
Management: Stefan Hoermann
Special thanks to Jan Göktekin, Fabian König, Marc Seefelder, Matthias Roebel & Jacob Grubbe
Agency: Ming Labs
