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    The Shannara Chronicles is a MTV´s show based on the best-selling 1980´s fantasy book series created by Terry Brooks. The show presents a world t… Read More
    The Shannara Chronicles is a MTV´s show based on the best-selling 1980´s fantasy book series created by Terry Brooks. The show presents a world thousands of years after the fall of humankind, where it follows an unlikely trio: Elvin Princess Amberle; beautiful, wild and wily Human Rover Eretria, and half-elf Wil in their journey throughout the Four Lands, the heroes embarked on a quest to stop an evil Demon army from destroying everything that exists. Along with this new production, MTV wanted a digital experience capable to connect with the millennial audience, introducing a whole universe of legendary characters and dystopian yet beautiful landscapes. Implementing Tumblr´s API and IP geolocation technology, the site featured curated content base on user´s local time, presenting different interphases as visual metaphor of the juxtaposition of good and evil forces.The art direction along with the UX, immersed the user in a deconstructed storytelling experience, a visual journey conformed by pieces of content from a whimsical world that expanded the series beyond their own limits, offering an extra layer of value to its audience. Read Less
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Based on the best-selling fantasy book series by Terry Brooks, "The Shannara Chronicles" follows heroes in the Four Lands as they embark on a quest to stop an evil Demon army from destroying the universe. Thousands of years after the fall of humankind, the world's fate rests on the shoulders of an unlikely trio: Elvin Princess Amberle, who dreams of a life outside of the palace walls; beautiful, wild and wily Human Rover Eretria, and half-elf Wil, who knows nothing of the great destiny that runs through his veins.

It is an adaptation of the Shannara series of fantasy novels by Terry Brooks, primarily The Elftones of Shannara It is filmed in the Auckland Film Studios and on location elsewhere in New Zealand, and premiered on MYV, MTV2 TeenNick and TV Land.
Client: Viacom / MTV
Agency: Mayday
Year: 2016