Folder Design
A folder designed for the Albuquerque Convention & Visitors Bureau (ACVB).
The ACVB wished to subtly update their long-established visual identity in this collateral piece. I adapted wood patterns and decorative elements from the existing brand and created a new Southwest-inspired graphic to serve as a backdrop for the logotype. A myriad of vibrant destination photos were chosen for the inside of the folder to contrast with the white, 24# papers often placed inside.
