Identity, branding and packaging design.
Design of the new identity of Bofill. The briefing is oriented to give a new focus to their unique product, the sausage “llonganissa Bofill”. In this new phase of the brand, the customer wants to add a new feature of the product, which is the fact of being an ecological llonganissa. The maximum quality and the ecological production will make of Bofill one of the most prestigious “llonganissa” in the world. The brand was born in 1894 and, in this new evolutionary phase, the design has respected the graphical and printing resources of its time, but it has brought them up to date in order to give the necessary distinction to the new product. The duality between the heritage of the brand, the quality and the tradition, together with the ecological part, are the basis of the design. It combines a more sophisticated part with the more natural and pure slope of the product. The use of an elegant stencil typography provides the brand with the required sophistication. The gold stamping highlights over the other elements. In the packaging, the natural colours combined with white areas help us to transmit purity and naturalness. Some initial elements such as the illustration of the old factory have been updated and strengthened to give more importance to the design and to help in transmitting the values of the brand.