Branding
Identity Design for Clients & Personal Projects
Easy Rider Pedicab

I was contacted through an Advertising professor of mine about the opportunity to develop a logo for a start-up company. It was the perfect time to create an entire visual identity and go beyond just a logo - Easy Rider Pedicab Co. had a cool name and idea about portraying luxury and regality, so it was necessary to bring that theme across everything they did. Apart from the logo I created the tuxedo t-shirt design, business cards, letterhead and website.
Red Cup

Red Cup is my baby - a personal project started amongst two friends and I. It's an app that mathematically calculates the best drink specials in town. The main logo is simple enough, but the associated content shows personality through the experimental illustration adverts. To check out more content of Red Cup, look in the Apps project in my portfolio.
Bama Goes Blue

This was an initiative spearheaded by the Office of Environmental Health & Safety on campus to inform people about storm water runoff and keeping the bodies of water in the area clean. This was created in July 2011 and implemented beginning in the fall semester in August. This project included the creation of ads and promotional materials beyond just crafting a unique brand identity.
AdCola

This logo was created for the 2011 AAF NSAC team I competed on (Ad Team at The University of Alabama) that year. We had several other color options that identified different parts of the team such as PR, Media, Creative and Research.

Credits: Jack Batchelor & Molly Uhlig
Branding
Published:

Branding

A collection of logo/identity work and the motivations behind each.

Published: