To prove that anyone can wash clothes using the Consul Facilite washing machine. Two of the most famous soccer players in Brazil started a bet on twitter. The wage was: the loser of the following game São Paulo Vs. Botafogo would wash off the others clothes. This issue became famous in the entire sports journalism in the country. Generating lots of articles, news coverage, blog posts, and newspaper charges.
After that, Consul (one of the most famous Brazillian eletronic brands) got in scene.
After that, Consul (one of the most famous Brazillian eletronic brands) got in scene.
Consul sponsored the bet by giving Consul Facilite wash machine to each soccer player. At game ending Botafogo won São Paulo for 4x2. We filmed the bet payoff and posted it on youtube. Again we got lots and lots of media coverage and the video had thousands views.
