Coca-Cola Light Plus custom typefaces
In 2009 we designed a custom script typeface in two weights to be applied in packages and campaigns of the Coca-Cola Light Plus products in the Brazilian market. It was commissioned by Ana Couto Branding & Design studio, that worked on the strategies, design and visual communication of the product itself, that was released in 2010. The fonts were based on the Iara Poppe's informal handwritting and produced by Ricardo Esteves together with Vinicius Guimarães.
Fonts in use:
(pakage designs by Ana Couto Branding & Design)