Chipotle Finals Week Promotions
I began working for Chipotle Mexican Grill as a Student Brand Manager during the Spring 2011 semester. My duties included generating excitement and buzz about Chipotle on the Chico State campus, as well as promoting Chipotle by representing the brand and seeking out and implementing promotional, publicity, and event opportunities.
During finals week of the Spring 2011 semester, my supervisor, Ashley Head, and I worked with Gerry Lavin, the manager of the Chico Chipotle, to set up a special promotion for Chico State students. Monday through Friday of finals week, Chico State students would receive a free order of chips and salsa (with the purchase of any entrée item) when they presented their Chico State ID card.
To promote this deal I hung flyers across campus, made class announcements, passed out flyers on campus, made posts on my social media accounts, and created a Facebook event.
The promotion went very well. Approximately, 960 attended and redeemed the free chips and salsa. Chipotle saw an increase in sales incrementally from this promotion. The event was a big success on all levels, as it helped build brand awareness on campus and drove trial into the restaurant.
I wanted to organize a similar finals promotion during the Spring 2012 semester, so Ashley and I worked with Gerry again to set something up. The promotion was similar to last springs, but this time students could receive salsa or guacamole with their chips. Also, due to budget restrictions, this promotion only occurred during Monday and Tuesday of finals week instead of Monday through Friday.
There was an issue with receiving the printed promotional materials on time, but I still made class announcements, created social media posts - including another Facebook event, and handed out flyers when possible. I am still waiting to hear the results of the promotion, but from the feedback I received from my friends and fellow students I think it went very well.
Organizing and promoting these special deals are just one of the many projects I have implemented while working as Student Brand Manager. The Spring 2011 finals week promotion is a special project to me because it is the first big promotion or event I worked on. It was a very valuable hands-on learning experience that helped improve my understanding of event planning, marketing, and promotions.
During finals week of the Spring 2011 semester, my supervisor, Ashley Head, and I worked with Gerry Lavin, the manager of the Chico Chipotle, to set up a special promotion for Chico State students. Monday through Friday of finals week, Chico State students would receive a free order of chips and salsa (with the purchase of any entrée item) when they presented their Chico State ID card.
To promote this deal I hung flyers across campus, made class announcements, passed out flyers on campus, made posts on my social media accounts, and created a Facebook event.
The promotion went very well. Approximately, 960 attended and redeemed the free chips and salsa. Chipotle saw an increase in sales incrementally from this promotion. The event was a big success on all levels, as it helped build brand awareness on campus and drove trial into the restaurant.
I wanted to organize a similar finals promotion during the Spring 2012 semester, so Ashley and I worked with Gerry again to set something up. The promotion was similar to last springs, but this time students could receive salsa or guacamole with their chips. Also, due to budget restrictions, this promotion only occurred during Monday and Tuesday of finals week instead of Monday through Friday.
There was an issue with receiving the printed promotional materials on time, but I still made class announcements, created social media posts - including another Facebook event, and handed out flyers when possible. I am still waiting to hear the results of the promotion, but from the feedback I received from my friends and fellow students I think it went very well.
Organizing and promoting these special deals are just one of the many projects I have implemented while working as Student Brand Manager. The Spring 2011 finals week promotion is a special project to me because it is the first big promotion or event I worked on. It was a very valuable hands-on learning experience that helped improve my understanding of event planning, marketing, and promotions.
Spring 2011
May 16 - May 20
May 16 - May 20
Facebook event to help promote the event
Spring 2012
May 14 - May 15
May 14 - May 15
I created a Facebook event to help promote the event
