Rily Tol is a snowboard clothing brand focused on manufacturing and selling Tall Hoodies. Back in 2014 they asked me to redesign their Logo.

 

My proposal was based on the sum of a Mountain, in reference to snowboarding, and a Celtic Knot which relates to ancient cultures of strong men from the North of Europe. It appeals to the customers’ desire to become a part of this brave culture that grows around risking life and integrity practicing this extreme sport.