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Business cards for Hug More Project, a small and beautiful venture with simple aim

to encourage and inspire people to give more hugs.

We started from the phrase "Let's shake on it" - which we usualy use to conclude deals, but than we realised it's not really appropriate because you give out cards when you meet people and not after you made a deal. So...

We also felt like F*CK was a bit too strong for the overall image of the project with such a noble mission so we tried to come up with something more subtile and if possible more witty. 

Some samples from the printers.

Letter pressed on SH Recycling Brown 350g.

We tried few different foils but eventually decided to go with the powerfull black matte. All the options were truly tempting but the contrast between the black matte and the paper was just unparalleled.