Below are the various logo iterations for the app RASTEY , a cab service app on the lines of Uber , Lyft etc.
intial designs are diverse among each other thereby gauging the right visual language that is supposed to help making the brand more memorable.
The above logo iteration is strongly based on monogram approach for the letter R and presented in various color scheme options.
Above logo iteration is a design that appeared more later in the design stage based on constant feedback from client increasing the simplicity both visual and symbolical of the logo.
Here transportation is highlighted by the subtle arrows around R of RASTEY
Exploring more options for the monogram sticking to the geometrical approach.
Below are the older iterations
