Brief
Promote the Eni iSint motor lubricants product range creating a connection with a certain kind of car-driver.
Solution
For each engine there’s a proper ingredient meant for its fueling and maintenance, just like everyone of us. From this statement comes the idea of creating a link with the kitchen’s world in order to set the first sandwich recipes book inspireted by the motor world. Its name is motorchef and the author is Freso, an experienced mechanical with a passion for cooking. Each Freso’s recipe will be devoted to a type of motorist that is related to a kind of car, and then to a type of oil.
Headline
“Motorchef, for each engine the right ingredient”
