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    Embla is Christian McCabe's (of The Town Mouse) new wine bar / restaurant based in Melbourne's inner city. For a low key brand identity, we creat… Read More
    Embla is Christian McCabe's (of The Town Mouse) new wine bar / restaurant based in Melbourne's inner city. For a low key brand identity, we created a custom typeface based on neighbouring hand painted vintage signage to reference it's contextual surrounds. The hand-drawn lettering, like the offering and place itself, feels organic and handmade. embla.com.au Read Less
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Embla
Embla is Christian McCabe's (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne's inner city. For a down-to-earth brand identity, we created a custom typeface based on neighbouring hand painted vintage signage to reference it's contextual surrounds, alongside a textured torn paper collage to soften digital elements. The loosely drawn lettering and stained timber signage —like the offering and bar itself — feels organic and handmade.
 
Signage is hand-selected oak that has been carefully sanded and stained green by United Measures
Signage is hand-selected oak that has been carefully sanded and stained green by United Measures
Signage is hand-selected oak that has been carefully sanded and stained green by United Measures
We collaborated with United Measures to create a 'tilted' frame
We collaborated with United Measures to create a 'tilted' frame
Credits
Design: Suzy Tuxen & Cassie Brock. The signage was a collaboration with United Measures, produced by Decently Exposed. The tilt frame is by United Measures.  Photography: Sarah Anderson