We were given an unusual brief by Carver Films to provide them with a brand that was confronting, controversial and dramatic — to reflect the nature of many of their films. Previously Carver's directors (McLeish and Shaw) ran Warp Films Australia where they produced Snowtown (Cannes 2011), Shopping (Sundance, Berlin 2013) and Partisan (Sundance 2015).
The brand identity, inspired by the artworks of Ron Mueck and Patricia Piccinini is unapologetically fleshy and surreal. We suspect you will either love it or hate it: but hopefully remember it. Compulsive and his team shot the body parts and composited the imagery based on our concept visuals and custom typeface design.
Art direction, design and branding: Suzy Tuxen and Cassie Brock. Photography & digital composition by Compulsive.