This is a serie of illustration and animations I did for a campaign created by the JWT New York for a medicine for sinusitis. I'm also sharing a bit of the process and studies I did to create the campaign identity. Creative: Dave Wasserman Winnie Chang Marcelo Ermelindo Matthew Haggerty Grant Simpson Art Buyer: Frannie Schultz Project Manager: Lynda Chambara Account: Ruston Spurlock Drew McWhorter Erin Cross Anibal Benitez
First sketches exploring the concept and the identity
... sketches ...