Co-Lead Creative

International Volunteer Day celebrates the remarkable contributions of volunteers worldwide in promoting peace and sustainable development.

VSO, an international development charity, recognized this opportunity to elevate their brand for this day. They faced the challenge of breaking the stereotype that volunteers are merely “goody-goodies".

As joint lead, we conceptualised the ‘Step Forward’ campaign. Inspired by the Paralympics’ “Meet the Super Humans” advert, we interviewed 10 volunteers about their challenging experiences. Our message? -volunteering isn’t for the faint-hearted—it takes dedication and resilience. We encouraged people to ‘step forward’ and use their skills to fight poverty. VSO proudly displayed posters across 200 UK locations and launched a social media