ANTIDOTE Real Foods Real Moods Branding
Art Direction and Graphic Design: Flinda Ngoh
Client: Personal project
Antidote is a new fast food brand that sheds light on the unhealthy fast food industry by guiding consumers on the right path to emotional eating. Food is often used as a remedy for negative emotions, however, most people aren't aware of the strong link between fast food and depression. Inspired by the Happy Meal which is found to be not so happy afterall.. Antidote aims to bridge this gap by serving natural, fresh, whole, fast foods that trigger happy hormones and elevate moods.