Catching the true downhill spirit.
Irrlicht – German downhill biking apparel brand – asked us to design a full scope branding for their company, enhancing the spirit of their products. Downhill mountain biking is a dangerous sport, practised on steep, rocky, rough terrain, where only the quickest reflexes and the highest speeds count. The visual identity we presented is all about this adrenaline rush.
Every tiny bit of the brand's visual identity was taken care of and filled with love for details.
We wanted the products to be more than just merchandise. By designing in such an emotional way, where everything was about enhancing the experience, we hoped to spark the socialising spirit between Irrlicht customers, and tighten bonds in their riding community.