The Objective
To create an experience for BMX for the 2016 Rio Olympics. An experience that targets the fan at home, the athlete
and the trainer which would incorporate the Olympics year round. Products and a training device that will coincide
with Nike Fuel and Nike Plus to encapsulate the true BMX Olympic experience.
Meet Team TRX

Steve Kerry, Advertising Design     Frantz Mondesir, Product Design     Sarah Saville, Product Design     Rina Movisian, Photography
Team BMX with Nike Department Heads and Amateur BMX riders
Nike TRX Mobile Application
Nike Hub Display Interface Demo
Nike TRX Facility Wall Demo / Environment Change Capabilities
Nike TRX Mood Video
Nike BMX
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Nike BMX

College for Creative Studies, Nike Sponsored Project 2012: Experience Concept for the Olympics in Rio De Janiero 2016
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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives