A new brand of ready to serve organic-vegetarian meals, named Carlota Organic, has hit the market with an image that seeks to highlight their natural origin through earth and green colours.
The packaging, which gives visibility to the product, has a kraft paper label where the friendly and fluid lettering logo is appreciated, accompanied with a fine line seal. Both elements provide personality to the brand.
The final touch was given to the design with a group of icons. Each one represents an animal or allergen ingredient that may be, or not, present in the product. The idea is to facilitate the shopping experience for the consumers.
Finally, the simplicity and naturalness of the brand is reflected in its Web design and its communicational elements such as brochures and stationery.