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Graphic Design
Carlota Organic
 
A new brand of ready to serve organic-vegetarian meals, named Carlota Organic, has hit the market with an image that seeks to highlight their natural origin through earth and green colours.
 
The packaging, which gives visibility to the product, has a kraft paper label where the friendly and fluid lettering logo is appreciated, accompanied with a fine line seal. Both elements provide personality to the brand.
 
The final touch was given to the design with a group of icons. Each one represents an animal or allergen ingredient that may be, or not, present in the product. The idea is to facilitate the shopping experience for the consumers.
 
Finally, the simplicity and naturalness of the brand is reflected in its Web design and its communicational elements such as brochures and stationery.
Una marca de comidas orgánico-vegetarianas listas para servir, llamada Carlota Organic, ha salido al mercado con una imagen que busca resaltar su origen natural a través de colores tierra y verde.
 
Sobre envases que dan visibilidad a los productos, se colocaron etiquetas elaboradas con papel kraft donde se aprecian las formas amables y fluidas del lettering del logo, acompañadas con un sello de líneas finas para aportar personalidad a la marca.
 
El toque final se dio con el diseño de un icono por cada ingrediente de origen animal o alérgeno que pudiera estar presente, o no, para facilitar la experiencia de compra de los usuarios.
 
Finalmente, la sencillez y naturalidad de la marca se plasmó en el diseño Web y en todos los elementos de comunicación como catálogos y papelería.
Carlota Organic
794
8083
45
Published:

Carlota Organic

Strategy, naming, packaging, website and stationery for the ready to serve organic-vegetarian meals, named Carlota Organic.
794
8083
45
Published:

Tools

Adobe Photoshop
Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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