Trio Clear Thinking

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Trio is the first dishwashing liquid in Korea, having launched in 1966. On its 50th anniversary, Trio renewed its BI with a design symbolizing integrity and sincerity.

All ingredients used are provided on the front label, allowing consumers to use the product safely and with confidence. Also, Trio employs a simplistic design solely with the ingredient table to more effectively deliver its message to consumers.

The product demonstrates its tradition of 50 years and gratitude for the love that consumers have shown by highlighting integrity and minimalism, its two most distinctive features.

Being the first ever dishwashing detergent brand, the goal was to escape the oldness and make improvements to fit modern design. was to make improvements on the classic design and that fits modern design.

Firstly, got rid images of ripened fruits and only use typography to accentuate simplicity.

Secondly, using only the B.I with white matt finish background and partially laminating the transparent parts to make the texts shinier.

Lastly, by using firm and boxy san serif font as the main and subtext to create a reliable feel to it.