Target Audience: Smokers, potential smokers, secondhand smokers, general public

Problem: How do we bring awareness to the effects and causes of various types of smoking?

Solution: Presenting humans as a species endangered by smoking. 

Goal: Saving people from being endangered by smoking.

Installation Reaction Video (Savannah ADDY Award Finalist)

Installation Reaction Video Stills

Print Ad

Bus Ad Mockup

Bus Ad

Billboard Ad Mockup

Billboard Ad

Netflix Ad