This was a project to redesign a logo. I choose the BeautyHair professional cosmetics, found on google to redesign, because it could be better than the original. The idea to bring something often related to beauty gives the brand more visibility and easy recognition, so it was chosen a butterfly drawn in a simple way; the stand out element was the colors in g radient. 

 Here can be seen the before and after and the colors of the logo.

This is a color board with the porcentage of RGB and CMYK scales used in everything related to the brand. The idea to make it pink to beige assimilates to beauty related things and the gradient compose the soft side and a multicolorful life of the ones who use the cosmetics. 

This is the typography board. It was chosen two fonts to make the logo, one more intense and writing like to make the principal typography that writes Beauty Hair, with more drawings and lines to give the beauty look; and the secundary typography more simple and without serif to write the Professional Cosmetics. 

This image is the Morphological code board. The additional elements that will complement cards, envelopes, trucks and every other thing related to the brand. The butterfly wings in the logo rotated, created the principal pattern that will be used togheter with the logo itself in a pattern. Here can also be seen the vertical and horizontal positions of the logo.

Here are the printed materials of the brand. The bussiness card in black with varnish, an envelope and a letter paper makes the brand stand out with custom made papers. 

To make the employees shirts, was used the 4 principal colors, so the employee can choose and have fun with it. To make it more recognizable to the customer, the butterfly wings and a flat color logo was put on, in unsual places to really stand out.  

This is the custom vehicle of the company so it can be easily seen and notice in the streets. It was used two patterns, one in the side and one on the hood, by doing so, the drivers and the street people can see it. 

This isthe packaging board. At the top the secundary package has a pattern and the logo company, so if a costumer buys a lot of things through the website, they can see the company's concern with every aspect of their buy. And and the bottom he primay package, with the colored butterfly wing and a black background gives the box more elegance and meaning. 

This is the architecture board. It has the front of the store with the logo in 3D, the totem that stays outside the store so it can be more visible with the butterfly wings stand out in the top and the balcony with the colors and 3D logo and the products exhibitor with different design so the inside of the store has more apeal and beauty. The idea to compose the store was to use the wood as unifying element and makes the store look more elegant and inviting as well. 

To finish, these are the gifts the store can raffle or give in a promotion to the customer. This kind of things that the customer brings it home remind them everyday of the company and how they give a special atention to you, so the buyer always wants to come back. It was used both patterns created to make necessair and bags, and also a cream and related packaging.