VISUAL IDENTITY FOR THE SAMBA GROUP CASUARINA'S SPECIAL PROJECT, CELEBRATING THE 100TH ANNIVERSARY OF SAMBA LEGEND DORIVAL CAYMMI / 2014
To celebrate Caymmi’s legacy, Casuarina stripped down the recording sessions to its 5 original members only, with barely any post-production, yet with evident attention to details in its beautifully polished, highly sophisticated arrangements. So, for the artwork, I wanted to:
1. Artistically mirror the band's almost artisanal, but extremely refined, musical choices.
2. Abstractly represent the dichotomy in Caymmi's work: simplicity vs. sophistication, ingenuity vs. slyness.
3. Differentiate this special project from the previous Casuarina albums.
At the end the artwork achieved sophistication through simplicity, being consistent with the record's artisanal musical style. All artwork was drawn by hand. In an abstract way, its curvy and crafty elements represent recurrent themes in Caymmi’s music: Bahia, Rio de Janeiro, the African influence, the sea, the samba, the femininity, the laziness and, of course, Caymmi himself.
Design and illustrations: Diogo Montes
AWARDS
American Graphic Design Award by Graphic Design USA / 2015
Category: Packaging
11th Brazilian Graphic Design Biennial by ADG Brasil / 2015
Category: Packaging / Audiovisual
