Founded in 2015, RUIDOFEST is the largest Latin Alternative Music festival in the United States. I had the opportunity to develop the graphic identity for the VIP experience for Jack Daniel's Tennesse Whiskey for the first Ruidofest in 2015.
In addition to the design of the VIP experience at RUIDOFEST, with the Elemento L2 team, I lead the art direction for a promotional video to be played during the festival at the main stage displays. The video was also promoted on different Jack Daniel's Social Media channels.
Client: Jack Daniel's
Agency: elemento L2
Creative Director: Rogelio Millan
Art Direction & Graphic Design: Pilar Amado
