COPPEL "HOY ESTRENO"
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We created this simple yet challenging spot for Coppel together with our friends at Brands&People.
We go into and out from devices by playing with false perspectives, using a visual resource called graphic cubism in which objects can be turned 90 degrees without altering the layout or its legibility, but changing the aesthetic of the composition, and in this case, being able to keep the camera from turning or changing directions, but instead going in a straight line throughout the whole spot. Director´s Cut
We go into and out from devices by playing with false perspectives, using a visual resource called graphic cubism in which objects can be turned 90 degrees without altering the layout or its legibility, but changing the aesthetic of the composition, and in this case, being able to keep the camera from turning or changing directions, but instead going in a straight line throughout the whole spot. Director´s Cut
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Credits:
Directed by: Plenty
Creative Director: Mariano Farias
Executive Producer: Ines Palmas
Producer: César Morán Mazo
Art Director: Valeria Moreiro
Design: Valeria Moreiro, Mariano Farias & Luis Sencio
Animatic: Sergio Slepczuk
Animation Director: Hernan Estévez
2D & 3D Animation: Hernan Estévez, Macs Riedel, Sergio "Fuego" Damonte & Mariano Farias
Graphic Design: Valeria Moreiro
3D Modelling: Luis Sencio, Federico Bogado, Benjamín Jagusiecsko & Romina Cristaldo
Lighting and rendering: Fede Kanno, Federico Bogado & Mariano Farias
Lead VFX: Fernando Morán
Compositors: Fernando Morán, Ancel Patterson & Benjamín Jagusieczko
Client: COPPEL
Mercadotecnia: Diego Calderón Franco, César Quintero Fuentes
Agency: BRANDS & PEOPLE
Creative Director: Osvany Tolosa
Brand Manager: Dania Gámez
Year: 2016
