Farfetch: Max Impact
(Creative Consultancy for Bravò NY, a film by Ivan Olita)
Overall conception, production and creative direction of "Max Impact" for Farfetch: a short film featuring Maxwell’s creative return.
Grammy-Award winning artist Maxwell is back in the spotlight with a new album after 7 years. through cinematic vignettes, the pioneering neo-soul singer is on the constant search to grow as an artist. from his early beginnings in brooklyn, maxwell learned to shift his focus towards his true passion and commit to the creative journey it takes to rise to the top. “i’m always about being an artist first then a celebrity. it is a lot much harder work to be a celebrity. artists takes their time, they are moved by a moment.“ directed by Ivan Olita, the film launched on farfetch.com.
