The brief: Nespresso assigned to us the design for the Freddo 2016 campaign, displayed across Nespresso boutiques and selected megastores in Greece and Cyprus, as well as online. Our challenge was to bring Nespresso’s unique flavours to life through a fresh and summery visual that matched the high aesthetics of the brand.
Our Concept: We developed a visual game with everything involved in making a freddo: glass, capsules, ice cubes and milk foam. We selected vibrant colours, which enhanced the summery atmosphere of the campaign. A complementary visual was designed to showcase the 3 simple steps involved in freddo preparation. We designed everything from the display windows to the accessories the Nespresso team wear through to e-mailings. The campaign kicked-off in a dynamic fashion with the slogan “All you need for an exceptional freddo experience”.
What we did: Display window, stands, brochures, sleeves, stickers for in-store promotions and e-mailings.
Photo Editing by Tereza Ferentinou
