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    A design concept for the Elm bio concern in Germany
Elm Kelterei Packaging Redesign

Elm Kelterei is a concern in Germany that produce Bio Products specialy bio juices.
The Job was to find a new graphic Phylosophie for the new Packaging.
Simple, clear and smart. This are the Design principes.

The Juice % are always 2/3 Apple juice + 1/3 extra fruits.
This mix princip was taken to make the Graphics on the Products.
 This is the old Logo of Elm Kelterei

The handmade signatur of elm ist a strong symbole ob the biological Knowhow of the concern.
Show also the Art in the production of quality bio juices.

All the fruits that Elm used to produce the Juices have a circle shape.
So i work with the most simple form. The Circle.
 2/3 Apple juice and 1/3 Black Elder
 The bottles have a dark color, as the taste of the juice.