Toytravel (Nui-dori) is the art of toy photography where toys imitate life; social photographers inject creativity and fun into their everyday adventures with a chosen toy or figurine – from a figurine in a bowl of cereal, to a stuffed toy strapped in an airline seat, the possibilities are hilarious and endless.
To inspire creativity among social media users, Canon teamed up with the well-loved Rilakkuma to spark a #Toytravel trend through the launch of a special edition EOS M10 box set, bundled with a limited edition Rilakkuma plush toy.
