• Add to Collection
  • About

    About

    James Hardie went from the smallest to the dominant brand of U.S. home siding by focusing its brand story on the belief that a house is a home wh… Read More
    James Hardie went from the smallest to the dominant brand of U.S. home siding by focusing its brand story on the belief that a house is a home when it's a sanctuary from the world. Read Less
    Published:
James Hardie Siding
When James Hardie introduced fiber cement siding to the US market, builders resisted using it because of installation and training costs. Viewing siding as a commodity, suppliers refused to buy James Hardie without discounts. Focusing brand messaging on consumers, dramatically increased demand and changed builders and suppliers mind. In a few short years, this “pull-through” strategy catapulted James Hardie to one of the top three home-related brands. Sales grew from 150 million board feet to 1.8 billion board feet.​
Bring on that freak spring hailstorm.
The miss-hit baseball.
A wayward golf ball.
Bring on surprise parties, good punch lines and things thatgo bump in the night.
Midnight thunderstorms, ice storms, hail storms.
Practical jokes and being pushed in the pool fully clothed.
Bring on the unexpected things that make life worth living.

Bring on life.

Sometimes nature’s not just fickle, it’s downright mean. Whichis why our siding is built strong enough to resist damage from moisture,termites and even flame spread. Call 1-866-4 HARDIE or visit jameshardie.com.

Bring on snow and fog.
Biting wind and burning sun.
Running inside from autumn rainstorms
And counting the seconds between lightning and thunder.
Bring on sweltering, sweaty days,
Crystal clear nights and snow days home from school.
Golf ball-sized, baseball-sized, bowling ball-sized hail.
Bring on nature – morning, noon and night.

Bring on life.