“EPIC YARN” is an alteration shop and a place where you can work on your own apparel. Instead of just bringing your clothes and let them get customized you can get into the process of creating your own fashion.
The store has a young target group such as modern fashion labels and offers stitch courses as well as workstations for individual use. Additionally, it is also a place to sell your unique handcrafted garments.
Around this concept store we built a whole corporate design which is based on the look of sewing patterns which are essential to manufacturing clothing. The lines and the green hue from these sewing patterns are accompanied by the concept of transparency which determines the back of every print product.
Contemporary photography and large typography as well as puns on pop culture convey the mood of the brand.
Contemporary photography and large typography as well as puns on pop culture convey the mood of the brand.
