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    The Science of Art. Notably regarded with simplicity and functionality together with processes & ratio, brewing parameters and precision control … Read More
    The Science of Art. Notably regarded with simplicity and functionality together with processes & ratio, brewing parameters and precision control to coffee grounds derives a unique product, the Auroma One - a coffee science machine invented and campaigned on Kickstarter by Auroma Brewing Co. (ABCo.) based in Vancouver, Canada by a team of scientist and engineers, ardent lovers of coffee. Auroma’s logo & visual identity is brought together with a serif logo & logotype exploratory balanced with a monospace typeface; created methodically from rudiments of Science & Techniques of Coffee Brewing with logo variants suited respectively and abbreviated for various applications. Distinguished as an experimental and bold front just like a robust coffee bean. The branding collaterals expands and adds on the message of Science and Experiential Playfulness. Auroma is about an coffee experience redefined and formulated carefully with precision. Coexisting with a professional grey across a selection of inviting complementary colours forming an corresponding environment unfolding into a friendly colour system. Clean infographics were constructed from the basis of Auroma’s intelligence, capabilities & minimalism; identifying the aspects of the brand. Read Less
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