100 million views - that’s a longtail story. In 2015 Zach King produced six magic videos for the Opel Adam. The campaign worked remarkably successful. Now after two years the films run and run and run - the snippets made their way into compilations and were copied to all social media channels. About 100 million views on youtube and over a million likes (!) on Instagram - still rising. Additional Zach King was featured in the ‚Germany’s Next Top Model‘ show and reached a massive audience in Germany.