Corby Mobile, launched by Samsung Electronics in November 2009,has positioned itself as a Culture Code among young people, enjoyingcontinuous popularity in overseas countries. The success of CorbyMobile was achieved through a combination of fresh product design,innovative BTL, and active utilization of ATL marketing.
You can see a calm and ordinary street in the UCC video, whichseems to be filled with ordinary people enjoying a casual jog,employees moving objects, and a woman fiddling with a mobile handset.All of a sudden, a siren goes off and this mundane street scene isdrowned in waves of conspicuous Corby colors, turning it onto afairyland of the kind we only see in our dreams. The man sitting on thechair rides on the crest of colorful waves on a skateboard, while thewoman tying a shoestring suddenly finds herself inside a giant bubblepleasantly floating over the waves. Another man walking in the streetis transformed into a guitarist and plays music passionately, and thewoman watching her mobile handset mutates into a rocket man, and soresinto the sky leaving a long trail in her wake. The people on the streetare abruptly transformed into characters with distinctive personalities.
Culture Code of youth, Corby
Corby CF is designed to arouse viewers' curiosity about whether itis a general UCC video or an actual advertisement. The combination of aUCC with an advertisement successfully stimulated the curiosity ofteenagers and youths in their 20s, Corby's main customers, because UCCis one of the primary concerns of young people. Subsequent to the UCCvideos, distinctive colors reminiscent of candy succeeded in capturingthe attention of youth immediately, and the concept of Corby - dynamismand freshness - was also successfully expressed. Images showing ordinary UCC videos bursting with dazzling waves of color
Client: samsung
Production Company: d'strict (dstrict.com)
Shooting: dextor lab
Performer: Prepix
Illustration: Park gyung ho
Character modeling: Kim mu gwang
Motion capture, Actor: unito-ent
Bgm: mika- we are golden
Sound design: Kim taek su
Animation, Motion design, Compositing: d'strict (dstrict.com)
