We have been called from Northwave and Drake guys to create their new 2016/2017
catalog and this is what we did!
We decided to create the claim "In Pizza we trust" because all of us, all around the world we love Pizza and Italian products. The slogan means exactly "Made in Italy". After moods and brainstormings we decided to create the entire catalog using the most unfamous fonts in the design world: helvetica and Times New Roman. We are pretty proud of this project, simple and effective at the same time.
Many thanks to Nicola Agostinetto,
all the Drake design staff
and all the photographers for their precious job.
Cover: white cardboard with
transparent UV print and digital print
Intern: 150 gr. Usomano natural white