Secret Florence is a three-days festival taking place in Florence during the opening week of Pitti Immagine Uomo. It aims to activate the attractiveness of the city through an innovative and high quality artistic proposal, which connects contemporary languages and the historical heritage of Florence. The series of events has been organised by cultural institutions that deal with performances, visual arts, sound art, cinema etc. For the festival we designed a folded poster which includes the calendar of events and a map. The identity is based on the typographic interpretation of a labyrinth as a way of finding the secret locations where performances were taking place.
Estate Fiorentina / Comune di Firenze / Pitti Immagine