Bike to Work Week
Bike to Work Week is carried out yearly in many cities of the world. This year completed the eighth consecutive time the event has taken place in Reno, Nevada. I feel fortunate to be the creative mind behind the project since 2010.
The amazing part about the entire thing is not the poster, the website, or the free breakfast offered on friday morning.
What I find most fascinating and rewarding about the Bike to Work campaign, is the immense influence it has had in the community. So far, more than 800 miles of road have been accommodated to include bike lanes within city limits. Thousands of bikers have ditched their vehicles to ride their bikes to work and school for (at least) a week, considerably reducing the area's carbon footprint and making Reno a much more bike-friendly place.