Behind the Scenes
The design of the app had to appeal to parents and children alike. It needed to carry a sense of educational quality and a nostalgic ‘children’s-book-feel’ as well as being entertaining and engaging for kids. Rather than doing something that felt ‘sugar-coated’, the intention was to produce a piece that felt unique and crafted - focusing on delivering the information in a delightful story that would have strong replayability.
The art direction was a wholesome painterly approach to the visual design which gave the digital world a tactile and textural feel. The challenge in the interactive design of the app was creating a production pipeline in which none of the artistic quality of imagery is lost. The intention was to have the user seamlessly run through and interact with the paintings.
We engineered bespoke interactive tools that would give us the ability to bring this world to life. Coupled with animators and digital designers, we were able to uniquely problem-solve and navigate obstacles quickly to develop incredibly responsive workflows.