Although it may seem like a superficial issue, for many women, fine hair is a constant concern that sends as you say in Spanish “les pone los pelos de punta”. That's why, together with L'Oréal and Mccann Buenos Aires, we created an Instagram illustration campaign for the launch of Elvive Fibralogy, a special shampoo for women with fine hair. Our goal was to generate empathy and a sense of camaraderie with them, showing them that they are not alone in their fight against fine hair. Let's see what we can do to prevent them from getting gray hairs."