People don't take seriously, the bad things happening around them, until they happen with them. This fear has been tapped in this advertisement.
Soft sexism happens in our homes, at work and almost everywhere. India is no different. Hence, to create a society where women are respected and they feel safe, it has to start with right parenting. This advertisement intends to show this.
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Official entries as freelancer for the Indian leg of Cannes Young Lions in the print category. The theme for the year was women's safety. Written Read More