Purpose -
A promotional double-sided A5 flyer was designed for RMJM Architecture Group for attending an architecture convention (MIPIM).
Side 1 lists the sectors in which the group has worked in, with the 60th anniversary catchphrase, and social media icons to encourage people to search RMJM on the web. (The diamond theme I've used across other marketing materials.)
Design -
The flyer had to be a good size that was 'easy to hand out' by the business development officers and as the event was mainly a networking one, all the attendees were handing out lots of materials to each other. I thought that A5 would be a good size for the flyer as any smaller and text sizes would be too small to read, or any bigger and it wouldn't be as easy to hand out.
Two important pieces of information about the architecture group is communicated to any possible future clients: the group has worked in a wide variety of sectors; and which countries the group is situated in.
Side 2 shows all the office locations of the group in cyan dots ,which matches the catchphrase; contact details are in the bottom right corner.
