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    At the trade fair drupa 2012 the German Pulp and Paper Association (VDP) communicates the power of print in times of the digital age
Flying headline
VDP | D'art Design Gruppe | drupa 2012 | Duesseldorf, Germany | 140 sqm
“The power of print!” – At the drupa 2012 from the GermanPulp and Paper Association, Verband Deutscher Papierfabriken e.V. (VDP), joinsforces with the Print Power Initiative to highlight the importance of print asa key medium in the digital age. “The power of print” initiative is driven homeby an architectural concept devised by D’art Design in which key elements ofthe campaign are translated onto the VDP trade fair stand. The architecturecommunicates the VDP theme in a conspicuously large, three-dimensional feature:“I am the power of print”. Oversized typescript blocks in the campaign coloursblack, red and white graphically integrate the campaign style to create spatialstructure.
As a further central theme, the VDP focuses on networkingthe print medium with electronic media. A narrative wall takes up the medium ofblogging in a large graphic to provide a visual reference to linking digital withprint media. Big QR codes instantly explain the effect of crossmedia with printand online elements.
The VDP stand is available to representativesof the entire print value chain as a drop-in point and contact platform. Variousindividual events including talks and other activities
Lukas Palik