Joana Couto's profile

Hendrick's Excursion - Interactive Website


JOIN THE EXCURSION ONLINE - TEASER WEBSITE - UX & Design

A web immersive experience for Hendrick's Gin. Using the brand identity and creating new Victorian illustrations, I designed a teaser website to filter and select a special group of users. Involving a Rorschach test the result would send the users to a specific page where their mind would be analysed.
FACIAL RECOGNITION TECHNOLOGY - THE MAIN WEBSITE

In this second stage, the user is presented with their own thoughts appearing from their head (via a webcam stream) as they listen to an audio track. The animations were triggered by tracking their facial expressions and different illustrations were created to give the user a personalised experience that they could share.

My role was to design the full interface.
THE PHANTASMAGORICAL COGNITIVE DRINKING TOPPER

My role was to adapt and redesign the illustrations for the top hat animations.
Based on the 5 brain wave types,  5 extra animations were triggered, the hats would delve into your inner thoughts and then project them out of the top of the hat via a Pepper’s Ghost illusion.

HYPNAGOGGLES - DM PACK


By inserting the mobile into the google cardboard the user is presented with a hypnagogic track that would deliver an audio treatment while onlookers peer into the participant's roving mind.

My role was to artwork the direct marketing piece and to redesign the illustrations for the mobile app.

Hendrick's Excursion - Interactive Website
Published:

Hendrick's Excursion - Interactive Website

Interactive Website Experience

Published: