Hola! Welcome to Hotel Torero, the reimagined and rebranded Quinta Real, located in Zacatecas, Mexico. Housed in a restored 17th century bullfighting ring, this five-star hotel had a brand identity that didn’t reflect its rich history.  This new identity, however, is inspired by the energetic and extravagant performance art qualities of the bullfighting that took place on site years ago.