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    On the occasion of a new investment fund launch, the French Financial Union – UFF needed a communication plan. The imagined micro-site incited th… Read More
    On the occasion of a new investment fund launch, the French Financial Union – UFF needed a communication plan. The imagined micro-site incited the user to play with a mood-handle. Then he saw his future: bright with UFF and hopeless with standard non-UFF investment funds. Read Less
    Published:
On the occasion of a new investment fund launch,
the French Financial Union – UFF needed a communication plan. The imagined micro-site incited the user to play with
a mood-handle. Then he saw his future: bright with UFF
and hopeless with standard non-UFF investment funds.
 
Client: UFF
Date: late 2008
Agency: La Souris qui Colle au Tapis
Role: UI and UX
Role: Flash
The user can play with the handle to select his mood
Hand made handle
Happy side: the dark side disappears and lets show a bright future with
the new UFF investment fund
Crisis side: the future appears hopeless with a standard investment fund.
The user can click on the top right corner to find the remedy with UFF.