THE NAME
The name "FOTONYM" is inspired by the characteristic (non-)relationsship between photographer and motiv in street photography, which was the first working genre of photographer Birgit Schlosser. Both actors didn't know each other, mostly they didn't talk to each other and its usually a fleeting enounter. In the meantime FOTONYM  PHOTOGRAPHY focuses on architectural and urban photography in generell, sometimes landscape photography, but want to keep the name.

LOGOTYPE & MARK
For the visual identity I finally deside to create a logotype with minimalistic icon symbolizing the essential of a camera - the lense - and a logomark which include the icon and camera illustration.
BRAND FONT
The wordmark is based on the Oswald Regular (golden outlines), which I have manually adjusted to get a wider look. For the clean and elegant subline I used Raleway Medium.
As main brand font I use Roboto.
BRAND COLORS, DESIGN ELEMENTS & PATTERN
The brand color concepts consists of three colors which stand for and is inspired by he several photography genre. For neutral and general design I add some main and neutral colors.
I extract from the Logomark and Photography genre several brand elements and patterns for the visual identy.
APPLICATION & STATIONERY
DESIGN  BY ATELIER  BIRGIT SCHLOSSER
 WEBSITE  /  INSTAGRAM