The concept behind this branding was to design an identity that would display my client's creative yet technical approach towards his work. Inspired by an important stage of design ideas & development: sketching, an act that can be used to visually communicate for technical, art or both reasons. This is reflected through the logo and shape created for this branding explained through the animation up top. The colourful, bright colour scheme and gradients is to highlight my client's request to display his creative side.