Background & Goal
Blackbaud’s annual conference, bbcon provides the entire social good community the latest thought leadership and technology information. The goal of bbcon 2016 was to inspire a sense of excitement and value around the overall conference experience, as well as to foster a sense of camaraderie among attendees and Blackbaud staff.
We provided strategic creative direction for all conference materials, as well as writing and design services for digital marketing, social media marketing, conference exhibits, program guide, session grid, keynote presentations, directional signage, and event videos.
Creative Execution
Bbcon is the event where technology and social good meet. Throughout the designs, tech elements like code brackets, patterns, and geometric overlays merge with the warm, authentic photos representing a range of nonprofit missions around the globe. Attendee experience was considered at every touchpoint, from the 25 foot welcome banner to the holographic foil-printed program guide to the tech-inspired temporary tattoos.
