We were asked to look at revitalising the instore wall menus for hooked’s brunswick st & chapel st stores.
After some initial layouts to show how a cleaner more simple layout will create less customer confusion, we then asked annika fleur to bring the unique hooked personality to the menu.

With a rough idea about how things should look, we launched ourselves in early before the stores opened.
There is nothing like just diving in and getting your hands dirty.

Illustration  annikafleur.com